Created by Dmytri Ivanov
Created by Dmytri Ivanov
Created by Dmytri Ivanov
Created by Dmytri Ivanov
Created by Dmytri Ivanov
Created by Dmytri Ivanov

Waldo. product strategy & design.

From FinTech to EdTech
CLIs to stunning websites
multi-cloud SaaS to fan experiences
we've researched, designed, & launched products people love.

From FinTech to EdTech
CLIs to stunning websites
multi-cloud SaaS to fan experiences
we've researched, designed, & launched products people love.

Our clients.

Our clients.

Waldo. works with teams of all sizes around the world. We empower you to truly understand your customers and create inspiring digital experiences.

Tracie Mitchell

Start-up CTO

Engaging Waldo. to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. Lily is the voice of reason, providing leadership and clarity. Her grasp of complex next generation technologies makes Waldo. stand out as your start up partner.

Tracie Mitchell

Start-up CTO

Engaging Waldo. to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. Lily is the voice of reason, providing leadership and clarity. Her grasp of complex next generation technologies makes Waldo. stand out as your start up partner.

Tracie Mitchell

Start-up CTO

Engaging Waldo. to assist with the information architecture, usability and UX/UI design of our media publishing product was the best decision for our team. Lily is the voice of reason, providing leadership and clarity. Her grasp of complex next generation technologies makes Waldo. stand out as your start up partner.

James Morgan-Yates

CTO

Collaborating with Waldo. has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations. Their professionalism and creativity have truly transformed our projects, making them an invaluable partner.

James Morgan-Yates

CTO

Collaborating with Waldo. has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations. Their professionalism and creativity have truly transformed our projects, making them an invaluable partner.

James Morgan-Yates

CTO

Collaborating with Waldo. has been an exceptional experience; their innovative approach and dedicated team have consistently exceeded our expectations. Their professionalism and creativity have truly transformed our projects, making them an invaluable partner.

We think big picture and small details.
We craft beautiful solutions to complex problems.

We think big picture and small details.
We craft beautiful solutions to complex problems.

Created by Dmytri Ivanov

Our services.

Our services.

From creative design to technical solutions, our services define industry excellence.

Product design

Waldo. will turn your brand strategy into elegant user-friendly experience that drives engagement and creates genuine customer loyalty, harmonising form and function to achieve the best results.

Service Design

Waldo. helps you achieve more by designing smooth & tailored user experiences with a data-driven attitude and user-centric approach.

Product Strategy

Bridging the gap between your business strategy and product development roadmap. Waldo. helps you prioritise next steps while keeping you aligned with the crystal clear long-term vision we define together.

Product Consulting

We are thorough, creative and agile. We adopt a startup mentality which is how we deliver solutions at speed. If you don’t know what your next step or even your first step should be in approaching your product development, jump on a call with one of our team and together we’ll figure out exactly what it is you need to achieve success.

CLI Design

We develop beautiful design and user-friendly interfaces for websites and mobile applications.

Design for Central Government

You can procure our services through the major government procurement frameworks, reflecting our commitment to both the private and public sectors.

We help central government departments transform their digital capabilities and modernise legacy systems to deliver accessible and effective services that are faster, better, more efficient and secure by design.

Services provided:

  • Customer Journey Mapping

    Brand Identity

    Design Systems

    UI Design

    Information Architecture

    UX & Accessibility Audits

    User Research

    Discovery & Exploration

    Design for Central Government

    UX Design

Since 2020, we have worked on products and experiences that are relevant and inspiring today, tomorrow, and for decades to come

Created by Dmytri Ivanov
Created by Dmytri Ivanov

Our work.

Our work.

From FinTech to EdTech, CLIs to stunning websites, multi-cloud SaaS products to fan engagement experiences - we have researched, designed, and launched products people love.

About us.

About us.

We are experts in translating complex technical concepts into actionable business strategies and product design.

Lily Videnova

UX & Service Design

Lily Videnova

UX & Service Design

Lily Videnova

UX & Service Design

Barney MacDonald

Business & Partnership Consulting

Barney MacDonald

Business & Partnership Consulting

Barney MacDonald

Business & Partnership Consulting

20+

Clients

12+

Years of experience

20k+

Hours of designing